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David Beckham's Tattoos May Look Cool, But This Story They Tell Is Heartbreaking

Retired England footballer and father of four, David Beckham is known for his chiseled and inked-up-physique.

In a new Public Service Announcement for UNICEF, Beckham once again bares his famous skin, but not in the way you'd generally expect. In this video, Beckham's tattoos are on display to draw awareness to violence against children. Time writes, 'Violence marks forever,' a child's voice intones as the camera roves over a shirtless Beckham. His tattoos come alive, illustrating animated scenes of abuse and bullying, soundtracked by cruel laughter and fearful screams.'

Watch the video below:
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