Watching The Best Knife In The World Get Made Is One Of The Most Satisfying Things Ever
The Balvenie distillery in Dufftown, Scotland, took a different approach to standard advertising, one that I can fully support.
They are helping to shed light on incredible makers around the world with a video series called Raw Craft. I would say that they should be as proud of their advertising strategy as they are of their craftsmanship.
In the video below, Anthony Bourdain & The Balvenie head to Olympia, Washington to see firsthand how master bladesmith, Bob Kramer crafts the perfect kitchen knife from melted meteorite.
Kramer is one of only one hundred twenty-two certified master bladesmiths in the U.S. and the only one who specializes in forging the word's finest kitchen knives.